NISSA, one of the most well-known Romanian fashion brands, is entering the Polish market by opening its debut 86-sqm store in Warsaw’s Arkadia shopping centre in the summer of 2017. Colliers International represented the tenant in lease negotiations.
NISSA offers a wide range of high-class products for women at an affordable price, including elegant clothes, bags, shoes and accessories. The Romanian brand aims to promote the image of a modern, active, independent and sophisticated woman.
“We are delighted to have advised NISSA on the lease and to have facilitated its expansion into Poland. Due to our knowledge of the local market and clients’ needs, we are able to provide tailor-made solutions at every stage of the leasing process to help our clients make the best decisions for their business,” says Anna Radecka, Associate Director in the Retail Agency at Colliers International Poland. “This transaction proves that the Polish market is attracting foreign fashion brands and has high growth potential, and therefore more brands from abroad may follow suit,”adds Anna Radecka.
The NISSA collection was presented for the first time in 2002, and since then the brand has been thriving and has opened 16 stores across Romania. In addition, NISSA has expanded its global presence through distributors and agents in numerous countries in Europe and the Middle East. NISSA is also gaining popularity among internet customers, having increased its online sales by over 50% every year over the past three years.