RESERVED, Poland’s most famous fashion brand,today announces the launch of its global Autumn/ Winter 2017 campaign featuring the supermodel Kate Moss.


It was important for the brand that this campaign celebrates Kate as the fashion icon that she is. From the beginning,the creative direction was to be ‘all on Kate’s terms’, giving her control of the looks created.


The simple question to Kate: If you entered a RESERVED store, what would you pick to wear? Show us your style. And the result? Equal parts rebellious, casual and sexy, as comfortable in a black leather jacket as a faux-fur coat thrown over lace underwear. Kate’s style is: Genuine. Iconic. True.


And this is what the RESERVED brand offers, the chance to create your own individual story. This season it is Kate’s story. Next season it could be yours.


The campaign, shot in London byrenowned photographerDaniel Jackson,aims to bring RESERVED’s identity to life in a way that will appeal to consumers by combining Kate’s iconic London look andRESERVED’s fun and fashion-forward aesthetic.


Monika Kaplan,Global Marketing Director for the brand says: “It was important for us to portray the personal, private and authentic attitude of Kate in this imagery- this is what the RESERVED brand embodies, both style and individuality.”


RESERVED, part of LPP group – one of the fastest-growing clothing companies in Europe -will open its debut UK store at 252 Oxford Street on the 6thof September 2017.

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