Sneak peek in IKEA Catalog 2018 It’s that time of year again—the midsummer debut of IKEA’s 2018 catalog. Every catalog has a theme and the 2018 one is “Make room for life,” which highlights the furniture, storage solutions, and decor pieces that help people use their space efficiently. While there are plenty of new bedroom, bathroom, and kitchen options to choose from, the catalog’s big focus is the living room—you’ll see new sofa offerings for every type of living space, from deep, plush sectionals to seating with built-in shelves and storage. Pay extra attention to the colours ! You will see dark strong colours, moody for some people, luxurious for other. With a print run of 203 million copies this year, the catalogue ranks alongside the Bible, the Koran, and Harry Potter as one of the world’s most-distributed books. For 67 years, the IKEA catalogue has served as a product showcase, design inspiration and manifesto for the 74-year old furniture company’s grand vision of creating a “better everyday life for the many people.” But “many people” means many different versions of the good life. Therefore the 324-page catalogue, a herculean production that eats up 70% of IKEA’s annual marketing budget, must be also customized for different regions and religions around the world. 1. ODGER Chair “With its curved look and bowl-shaped seat, ODGER chair is made for hours of comfortable sitting,” IKEA says. This environmentally sustainable chair is made of wood and plastic (with more than 50 percent of the plastic recycled). 2. TILLAGD Flatware Set (20 pieces) Available in brass or black, TILLAGD is meant to be worthy of everyday dinners and also special occasions. From one of my very favorite product designers, Aaron Probyn, come these sets that are an on-trend bargain yet timeless enough to purchase for the long haul. 3. MYRHEDEN Frame Use this frame to hang your favorite recipe cards, cocktail napkins covered in your greatest ideas, coupons, and more. The bottom row has a few hooks for spoons, scissors, bottle openers, or anything else you need to hang. 4. TILLSYN Hourglass A surprising and playful decoration that will be a unique eyecatcher in your home. 5. SNOFSA Clock IKEA understands that metallic accents are a must when creating a luxe atmosphere. The SNOFSA clock features brass hands against a black face for a super glam bedside companion. 6. STOCKHOLM Armchair With its rattan frame and airy white cushions, gives a taste of Swedish summer home to any abode. Island style gets a Scandinavian twist with this rattan chair. Use it as an accent piece to pair with your existing sofa. And while some rattan seating isn’t exactly comfortable, this one has pocket springs to support your body. The cushion also comes in white. 7. HAMNSKÄR Tap HAMNSKÄR wash-basin mixer tap with strainer. You can save up to 50% water as the mixer tap has a mechanism that reduces water flow while maintaining pressure. 8. STOCKHOLM Rattan Cabinet The lacquered-rattan Stockholm cabinet, designed by Nike Karlsson, is an airy, organic storage option. Made from rattan and ash, natural materials that age with grace. Steady on uneven floors, thanks to the adjustable feet. The closed doors are kept in place with hidden magnets. 9. ÖSTERNÄS Leather Handles This photo shows these handles on a dresser, but they’re durable and can withstand exposure to water, which means they’re great for the kitchen, too. They’re made from leftover scraps from other productions, so no additional resources were needed to make them. 10.STOCKHOLM Sofa This might be the most luxe sofa that IKEA has ever created. With an extra deep seat, soft velvet material, and plenty of cushions, it’s perfect for lounging and napping. Choose from dark blue, dark gray, and orange colors. Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Save my name, email, and website in this browser for the next time I comment.