Starbucks, the biggest coffee shops chain worldwide, will open this year the first drive thru unit in Romania in the Militari Shopping Center.
”We want to open between 10 and 20 new locations in 2017, that is more than 2016 when we opened 9 cafes. In the next two years, we will employ about 500 people in several positions. We will get into two new cities, but we will also open units in cities where we are already present. By 2020, we want to double the number of cafes,” Mateusz Sielecki, managing director Starbucks Romania & Bulgaria stated.
This year Starbucks marks 10 years since entering the Romanian market. The first café in Central and Eastern Europe was opened in Plaza Romania in Bucharest in April 2007.
The Romanian business of US coffee chain changed its owner in 2015, when Poland-based AmRest Holdings SE, the largest independent chain restaurant operator in Central and Eastern Europe bought it, along with the Bulgarian division, for EUR 16 million.
The deal involved the acquisition of 14 Starbucks coffee shops in Romania and 5 in Bulgaria.
After 10 years, Starbucks completed its network with 29 cafes: sixteen in Bucharest, two in Cluj-Napoca, three in Timisoara, two in Constanta, one in Brasov, two in Craiova, one in Ploiesti and two in Iasi.
AmRest Holdings also operates restaurants of KFC, Burger King, La Tagliatella, Pizza Hut, etc.