Starbucks, the most popular coffee brand in the world, reopened on October 27 the coffee shop in Baneasa Shopping City, in a space with modern & natural design.
Each coffee shop has an unique story, Starbucks welcoming its customers with simplicity, elegance and warmth in a new decor, with many details of wood, glass, metal, already established features of the design of Starbucks cafes.
Extensive landscapes decorate the walls of the coffee shop, evoking in color the stages of coffee development, the attention that coffee growers give to the life of the grains harvested from Coffee Arrabica trees, as well as beautiful, natural landscapes, all designed to recreate the setting in which we find coffee plantations.
„We want our customers to feel a sense of belonging, where our stores become a haven, a break from the worries outside, a place where you can meet friends. It is about enjoyment at the speed of life – sometimes slow and savoured, sometimes faster. Always full of humanity”, a declarat Dana Pasol, Marketing Manager Romania & Bulgaria.
This year, in April, Starbucks has marked 10 years since it entered the market in Romania. Today, Starbucks owns 31 cafes in the country: 16 in Bucharest, three in Timisoara, two in Constanta, Cluj-Napoca, Craiova, Iasi, Ploiesti and one in Brasov and Oradea.
Starbucks’s goal in Romania is by 2020 to double its number of cafes in the country, relying on the Romanians’ appetite for socialization, personalized coffee and quality services.