After an entire world was conquered by the Russian splendor and the imperial tradition of the luxury brand IMPERIA, this ultra-premium vodka was launched in Romania too, through Cristalex.
“Launching a new vodka brand on the Romanian market is a challenge. We are confident that a product of this caliber, with an exceptional quality and purity, will create its own niche, offering a new choice to those who appreciate ultra-premium alcoholic drinks”, said Mihai Scorțea, marketing director of Cristalex.
The launch of the product in Romania was marked by an event made in one of the most famous sky bars in Bucharest, the occasion of which the guests met to celebrate the incomparable purity and the exceptional qualities of IMPERIA. In a small gathering, they could be part of an imperial world, given by the fine, extremely soft notes of this ultra-premium Russian vodka. The guests have noticed the clarity and velvety texture of the product, but also its full, refined taste, qualities that make IMPERIA a luxury drink.
The quartz crystal, extracted from the Ural Mountains, has a particularly important role in shaping the uniqueness of this brand, because by using it, IMPERIA takes part in a unique process of distillation and filtration, that gives to the product the ultimate purity. For a complete quality experience, the splendor of Russian vodka is also played through a unique concept of bottle. With a similar shape to the quartz crystal, the IMPERIA bottle design combines modern trends with classical elegance, which makes its reputation being equal with a so simple, yet so significant phrase: the purely Russian luxury. Luxury brand of the Roust group, IMPERIA is a reference brand in global retail and in Europe, winning the 75 countries where it was launched since 2004. Its ingredients of the highest quality, the meticulousness in the production process and the advanced technology guarantee the authentic taste of the best Russian vodka, a delight for all lovers of luxury spirits. They can find the IMPERIA brand in the HoReCa selective locations and they can, thus, convince themselves of its incomparable purity.
Established in 1994, Cristalex is one of the most experienced and respected companies specialized in the distribution of imported alcoholic beverages. Cristalex company holds an important market share and is distinguished by the prestige of the brands in its portfolio: Jim Beam, Teacher’s, Maker’s Mark, Courvoisier, Russian Standard, Imperia, Disaronno, Matusalem, Dalmore, Jura, Ole Smoky Moonshine, Pommery, Buenavista, Hpnotiq, San Miguel Especial, San Miguel Fresca, Mahou and many others.