Black Friday, the most expected shopping event of the year will start for Fashion Days on the night of 16th November and will continue for the whole day of 17th of November. The campaign will start first on Fashion Days mobile app, later the website, and will offer a diversity of apparel, shoes, accessories and home&deco products, as well as special selections of luxury brands.
Fashion Days prepared the biggest stock of products for Black Friday – 1 million items, with discounts that will go to 90%. “This year, Black Friday will be the biggest shopping event Fashion Days has organized until now. We prepared enough stock and a huge range of products, so that all our customers can find exactly what they wish for on the mobile app and on the website www.fashiondays.ro”, said Robert Berza, General Manager Fashion Days, during a press conference for the campaign.
Under the umbrella “This Black Friday, think of yourself only!”, Fashion Days customers will benefit a brands selection, available only on Black Friday.
Exclusively for Black Friday, Fashion Days will offer premium brands like: Prada, Montblanc, Burberry, Frey Wille, Versace, Valentino, Jimmy Choo, Rado and others. As usual, Fashion Days’ customers will have the chance to choose from top international brands as Diesel, Pepe Jeans London, Tissor, Nike, Trespass, Geox, Levi’s, U.S. Polo Assn., Coccinelle and others.
“For Fashion Days, Black Friday evening is a peak moment when the orders exceed our usual levels, both from mobile and desktop. We noticed an increasingly mobile app migration trend – now 52% of the orders in Romania are made through the app, 41% in Bulgaria and 38% in Hungary”, said Robert Berza.