A new Disaronno special edition has entered on the beverage market all around the world and, implicitly, in Romania, with the name: Disaronno wears Missoni! For the fifth consecutive year, Disaronno, the world’s favorite Italian liqueur, presents a new special edition created, this time, in association with Missoni, the famous Italian fashion house.
“We are delighted to be able to bring to Romania this remarkable special edition, Disaronno wears Missoni, the result of the collaboration between Disaronno and Missoni, the well-known Italian fashion house. Cristalex continues, this year too, the tradition started five years ago, to distribute in Romania the special editions created by Disaronno, through exclusive collaborations with the most prestigious fashion houses in Italy”, said Mihai Scorțea, marketing manager of Cristalex, the importer and the official distributor of Disaronno in Romania.
The design of Disaronno wears Missoni’s bottle is a special one, just like the drink itself: the zig zag, specific to the prestigious fashion house, turns the iconic bottle into a genuine, elegant collection object, making it the perfect gift for the fashion enthusiasts, who can’t conceive the Christmas holidays without Disaronno. With nearly 8 million bottles sold worldwide, Disaronno’s special editions, reunited under the ICON project, are enjoying worldwide an amazing success, and the living proofs are the collaborations from previous years with Moschino, Versace, Cavalli and Etro brands, and now, with the prestigious Missoni fashion house. Disaronno donates part of ICON’s revenue to the United Nations “Fashion 4 Development”, one of the major program financiers for developing textile products and combating poverty in Africa.
Disaronno wears Missoni’s bottle is already available in major retail networks, as well as in HoReCa premium locations, in a normal format, but also in a special package including two glasses.
Disaronno is the world’s favourite Italian liqueur. Featuring an original taste and unmistakable aroma, it stands out on the world stage, since 1525, with distribution in more than 160 countries. The Disaronno bottle has a unique design and a cap, which lends elegance and modernity, embellished with a golden label that enhances its contemporary style. Disaronno is a pleasure to enjoy on the rocks as well as in its various mixed versions, including the Disaronno Sour. Recognizable and versatile, it makes every cocktail one of a kind.