The floral market in Romania is in constant development, with an annual growth of 10%, creating an increasing need for workforce. According to FlorideLux.ro, one of the largest retailers of floral arrangements, online and offline gifts in Romania, the workforce deficit on the floral market is estimated at about 10,000 for both existing and developing businesses.
According to the company’s data, industry-wide, there is an estimate of 25,000 people activating as florists, with or without specialized training, including freelancers. The evolution is positive, especially among those with studies, but it does not cover the high demand on the market.
“The floral market is constantly developing, therefore the need for qualified people is increasing every year. The deficit is very high, especially of trained workforce, prepared for successfully dealing with the challenges associated with the florist’s job. Anyone, regardless of specialization, can qualify to become a florist, if they’re passionate about the field and have artistic skills”, said Marius Dosinescu, CEO and founder of FlorideLux.
According to the official data, over 8000 companies are active on the local market, with over 1400 businesses based in Bucharest. At the moment, there are no vocational schools in Romania to train the florists, only employers or training companies who offer a series of vocational training courses that allow acquiring knowledge and obtaining a diploma, offering the trainee the opportunity to practice in this field.
“Employers are searching for qualified workforce, but they’re more reserved when it comes to invest in trainings. Many of those who want to work in this area have no experience or money to train, therefore a vicious circle it’s created”, said Bianca Preda, business manager of the Creative Business Management training agency.
This year, FlorideLux.ro, in collaboration with Creative Business Management, launched a training program dedicated to those who want professional training in this field. This is the most complex program launched so far on the Romanian market and the only one that offers a business perspective. Courses are structured in modules spanning for about a year. Those who want to sign-up to the first modules must have at least ten classes completed. Access to the following modules is based on a test by the trainer.