At the beginning of collaboration with Summer Well, Mastercard reinvents the concept of the festival under the umbrella of The Priceless Side of Music and transforms the passion for music of two participants into an unforgettable experience, giving them the coolest accommodation right in the heart of the festival in Mastercard Tiny Home.
Designed and designed specifically to ensure the finest festival experience, Mastercard Tiny Home is a fully equipped home that comes packed with invaluable moments: the two lucky ones will be met by Daddy Cool, one of the best-known influences, alongside they will learn how to prepare the most delicious coffee for energetic mornings in a workshop with a professional barista and enjoy a charming picnic on the terrace of the cottage, what they need.
This year was a prolific one for Mastercard in terms of events, and partnership with Summer Well is another important step to be with music lovers and to live with them the emotion of the festival days. As the first year of collaboration, we thought to come up with a new idea. Thus, two participants selected on the official Facebook Mastercard page will enjoy the most exclusive benefits in Mastercard Tiny Home – a fully furnished and equipped home – right next to the scenes where their favorite artists play. Mastercard Tiny Home is a space full of surprises in which it can easily and quickly access NFC technology but which, in particular, has all the facilities that any festival can dream of , “said Ada Iftodi, Marketing Manager, Mastercard.
Mastercard has prepared a series of awards for participants who pay contactless Mastercard and Maestro to any payment point in the festival or to the top-up boxes and bring the POS receipt to the Mastercard tent. There they will find out if they have won one of the awards: Bellevue Mastercard lounge access, cool nights or picnic accessories.
Summer Well and Mastercard provide fans with simple and efficient payment methods for both ticket purchase and event. In addition to top-up houses, Mastercard or Maestro cardholders will have two Mastercard Fast Lane homes where they can load their bracelets faster. At the same time, the participants have the alternative to pay directly with the card in the specially signaled places.