Libris.ro, the largest online book retailer in Romania, grew by 40% in the first six months of this year and registered a turnover of 18.3 million lei.
The positive dynamics is due to increased conversion rates and return visitors to the site and market developments and interest in titles become popular or expected, like the Stranger next to me (Irina Binder) or Sapiens Short history of mankind (Yuval Noah Harari) .
The best-selling product categories are Fiction, Personal Development and Children’s Books, which together generate over 80% of sales on Libris.ro. An interesting dynamics was also played by the books in Practical Psychology (+ 76%) and Child Growth (+ 67%).
In the first six months of this year, Libris.ro has sent over 250,000 orders to readers across the country. The average value of an order placed on Libris.ro increased by 9% compared to the same period of 2017, up to the threshold of 72 lei.
“Romanians’ interest in the printed book is rising due to the increasing number of titles and promotional mechanisms that help the information to spread rapidly to numerous and well targeted audiences. For Libris.ro it was a very interesting first half of the year, we registered increases in all categories of books. Together with the Libris.ro team, we managed to grow above the expected level. The figures show that Romanians are increasingly concerned with reading in general, with news on the editorial market, but also with personal development, self-knowledge, materials for raising and educating children”, says Laura Teposu, Director of Libris Development.