Farmec, the most important Romanian cosmetics producer, has closed the first semester of 2018 with a turnover of 116 million RON (25 million EUR), reporting an increase of 10%, compared to this time last year.
An important role that has helped propel the business forward in the first half of 2018 was played by sales from the brand store network, which have increased by over 67% and online store sales, which were up 16%, as compared to the same time last year.
“Going on the same ascending trend that we have maintained in the last few years, in 2018 we also aim for a new growth rate of the Farmec business. The excellent results achieved in the first half of this year validate our intention to stay at the top, among the most important players in the cosmetics industry. We are proud that, through a consistent, solid business strategy, we succeeded in taking the Romanian cosmetics production to another level. Therefore, as this year’s turnover has increased, we count on expanding our brand store network, developing our portfolio with new innovative products, consolidating an advantageous market share on the most recent market segments we’ve entered, expanding internationally, but also implementing the local and international franchise project, which we have in sight for 2018,” said Mircea Turdean, Farmec General Manager.
Since the beginning of 2018, Farmec has inaugurated 3 Gerovital stores in Oradea, Cluj-Napoca and Constanta, bringing the total to 24 Farmec and Gerovital brand stores at a national level. Farmec is the first and the only Romanian cosmetics producer to have its own network of brand stores.
As for the online sector, growth was due to the expansion of benefits offered to customers, as well as the access to a wider range of products. This has been the result of the launch of new lines and the modernization of those lines already popular on the market. Online orders have been made both from the country and from abroad.
Furthermore, the turnover increase in the first half of the year has been supported by the continuous brand development within the portfolio of the Cluj company. Therefore, with a volume market share of 29.3% *, Farmec holds the first position in the face care segment, and Gerovital retains its market leadership in anti-wrinkles products **. Nufăr is the no. 1 brand in Romania in the Descalers segment, with a volume market share of 33.1% and a value market share of 35.6% ***, while Triumf is leader in the kitchen cleaning segment with a volume market share of 33.5% and a value market share of 30.6% **** .