Starbucks opens first store in Italy Starbucks Reserve Roastery opening inside the historic Poste building in Piazza Cordusio is the company’s first location in Italy, with plans to bring additional cafes to Milan beginning late 2018. Designed as an homage to the Italian espresso culture that inspired Howard Schultz 35 years ago to create the Starbucks Experience, the 2,300-square-meter (25,000 sq. ft.) Reserve Roastery showcases the theatre of coffee roasting, brewing and mixology in the epicenter of fashion and culture The premium Reserve experience will offer limited availability, small-lot Arabica coffee sourced from 30 countries around the world, roasted for the first time in Europe and paired with freshly baked artisanal food from local baker, Rocco Princi Roastery opening creates nearly 300 jobs in Italy; Starbucks also invests in additional career-building by bringing its world-class Apprenticeship Program to Milan as well as collaborating with the Fondazione Don Gino Rigoldi and La Scala Academy Starbucks celebrates the opening of its first store in Italy and the most beautiful Starbucks in the world: the Starbucks Reserve Roastery in Milan. The highly anticipated Milan Roastery is the crown jewel of Starbucks global retail footprint – a place where Italian customers can come to discover the art and science of coffee in a breath-taking environment that is both an homage to the city of Milan and a celebration of everything Starbucks has learned about coffee in its 47-year history. Following a grand opening celebration this evening, the Roastery will open its doors to all customers tomorrow morning, September 7, at 9 a.m. CET. “During my first trip to Milan in 1983, I was captivated by the sense of community I found in the city’s espresso bars – the moments of human connection that passed so freely and genuinely between baristas and their customers. The opening of the Milan Roastery is the story of Starbucks coming full circle,” said Howard Schultz, chairman emeritus of Starbucks. “Everything we have experienced, since that first moment of inspiration 35 years ago to now being a daily part of millions of people’s lives around the world, we bring with great respect to Italy. On behalf of the 350,000 partners who wear the green apron and millions before them, I am so proud and humbled to bring our Italian customers an experience that is the very best of Starbucks.” Starbucks arrival in Italy – the company’s 78th global market – is unlike any other market opening in its history. Milan marks the first time Starbucks has established its retail presence in a new country with the Roastery format, of which only two others exist in the world: the Seattle Roastery, which opened in 2014, and the Roastery in Shanghai, which debuted in 2017. Standing at 2,300 square meters (25,000 square feet), the Milan Roastery is in Milan’s Palazzo della Poste on the Piazza Cordusio – only streets away from iconic landmarks such as the Duomo di Milano, Galleria Vittorio Emanuele II and Teatro alla Scala. Starbucks opened its first store in Europe 20 years ago in London. Since then, it has grown in partnership with strategic licensees to more than 3,100 stores in 40 countries across Europe, the Middle East and Africa. The introduction of the company-operated Reserve Roastery in Milan reinforces the company’s investment in its premium brand as part of its overall growth strategy, which also serves as a pipeline of retail and product innovation for its core stores around the world. Following the opening of the Roastery, Starbucks will bring additional cafes to Milan with licensed partner Percassi beginning late 2018. These stores will reflect the unique coffee culture of the Italian market, while also offering Starbucks iconic beverage and food offerings. “We have taken our time to ensure our entry into Italy is done thoughtfully and respectfully,” said Kevin Johnson, chief executive officer, Starbucks. “The introduction of our Roastery and premium Reserve brand will set the stage for the long-term development of our core store portfolio with our world-class licensee partner, Percassi.” Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Save my name, email, and website in this browser for the next time I comment.