Donutino donuts are sold both in their own shop and through delivery platforms such as Uber Eats or Glovo. 

Cosmin Sandu, a graduate of the Transport Faculty of the Bucharest Polytechnic, worked for a while at the company of his parents, but he decided to go on his own and do his own business. Thus, at the beginning of this year he opened the Donutino shop in Bucharest (Dorobanti area) after a 40,000-euro investment.

“We are in the process of expanding, testing the local and international market and preparing the ground for opening new locations. We are delighted with the enthusiasm of our customers, which grows from one month to the next and leads us to reach as many places as possible,” said the entrepreneur, the owner of Donutino Black SRL, a company set up late last year. He wants to expand both locally and in other countries such as Hungary, Bulgaria and Greece.

Donutino produces baked pastries, from American donuts, bagels, cronuts, to cozonaci, pasca, raw-vegan products. “Our customers are fans of baking cakes that are not harmful to the body”says Cosmin.

Donutino products’ prices range from 5 lei to 10 lei for baked donuts, while a walnut cake (cozonac) is costing 40 lei. The value of the average order in Donutino is 42 lei, and in the first eight months of 2018 the sale are worth 30,000 euro.

The entrepreneur plans to open up to 3 locations in the next 2 years and targets areas with intense traffic, such as the central areas of Bucharest: Unirii, Universitate, Calea Victoriei. Expanding at the national level also appeals to the 27 years old entrepreneur: the cities targeted are Brasov, Constanta and Timisoara. A new donut shop requires a minimum investment of 20,000 euros.

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