The sexiest brand in the world has finally come to Romania. In partnership with Millenium Pro Design, Victoria’s Secret opened its doors at the beginning of autumn in the duty free area of Henri Coanda International Airport in Bucharest – international departures.
The first store Victoria’s Secret in Romania offers selections from the iconic collection of intimate lingerie that brought the brand global recognition. Rewriting the laws of attraction under the motto “Confidence is the new sexy“, the brand’s multi-award-winning perfumes, BOMBSHELL, BOMBSHELL SEDUCTION, TEASE, LOVE, ANGEL GOLD, EAU SO SEXY, SCANDALOUS, CRUSH or VS NIGHT crown the range of products available in the airport along with complementary lotions and waters. They add beauty, travel and accessories to trends that add to the splendor of style holidays. Starting this autumn, travelers will be able to enjoy new collections: Victoria Sleep nightwear and Victoria Sport items, a functional, dynamic collection.
True to the global Victoria’s Secret concept, transposed to over 1,000 locations worldwide, dedicated space at Henri Coanda International Airport bears the established brand name, an indisputable sex appeal. The dark, dramatic design with glamor accents from black cherry furniture is complemented by video projections of Victoria’s Secret Fashion Show, the world’s most fashionable event.
With an audience of over 800 million viewers, “Victoria’s Secret Fashion Show” is a giant production, costing over $ 26.4 million in 2017 alone (100 times more expensive than average per industry). Alessandra Ambrosio, Adriana Lima, Miranda Kerr, Tyra Banks, Gisele Bündchen, Candice Swanepoel, Behati Prinsloo, Karlie Kloss, Kendall Jenner, Gigi Hadid, Helena Christensen, Chanel Iman or Heidi Klum are among the supermodels that have scrolled over time like Victoria’s Secret Angels.