Doraly.ro, the first e-commerce online store in Romania with variable prices, has also begun to register merchants, manufacturers and distributors who are not tenants of Doraly Expo Market.

“We are continually working to support as many businesses as possible to grow online and to complement their traditional product range. Therefore, we have opened the e-commerce platform also for businesses that do not work in our premises, even if it means for us additional investment in facilities and the logistics process. The results started to see: more and more brands adhere to our e-commerce principles and come with their products on doraly.ro,” said Alexandru Rusu, Doraly CEO.

Those who have already listed the products on doraly.ro are Pegas bicycle brand, Inter-Line Company – electronics and toy distributor, DANTE Cosmetics, Gimex Solutions with IT & C products, and the Sanito cleaner and hygiene trader.

“Listing of Pegas on the market of doraly.ro was a natural move, as we have a development plan that involves expanding the brand on several relevant distribution channels. We are making constant efforts to come as close as possible to our customers and to facilitate the procurement process, and the new Doraly platform meets our needs,” said Andrei Botescu, the company’s manager.

In addition, the platform also develops the e-fulfillment service, where traders can store their cargo in Doraly’s spaces to minimize shipping costs. Thus, the final customer pays a single delivery price, even if ordered from multiple merchants.

Alexandru Rusu: “Manufacturers, importers, traders can bring the merchandise to us, sell in shops in the commercial park, or sell online without worrying about other spaces, storage rooms, logistics chain, customer care or promotion. They just have to adhere to the concept of falling prices according to the quantity delivered, they can sell both wholesale and retail and have the capacity to update their stocks accordingly.”

Doraly.ro platform has been structured on an atypical business model for the e-commerce market: conceived around pricing variables based on the quantity purchased, aims to keep the emphasis on online wholesale sales and thus become a an important player in the e-wholesale market. On this model, buyers benefit from reductions of more than 50% of the price of the product per piece and make important savings when ordering in larger quantities.

Launched at the end of April this year, the doraly.ro platform already expanded to 135 merchants, selling over 40,000 electrical and lighting products, home and garden products, DIY, tools, tools and decorations on virtual shelves. The range of articles is expanding every day, and the platform will include over 100,000 products by the end of the year.

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