Narcoffee Roasters, the network of specialty coffee founded by Cluj entrepreneurs Marcelus Suciu, founder of Marty Restaurants, and Dan Isai, founder of Salad Box, opened two units in Bucharest, following a total investment of 150,000 euros.
The network has at present seven units, including six in Cluj Napoca and Bucharest, and a franchise in Prague. On the medium term, Narcoffee Roasters also aims to franchise the concept in the US.
Located in the center of Bucharest, on Magheru Boulevard, one of the two newly opened Narcoffee Roasters cafes stretches over an area of about 68 square meters. The second newly-opened location, which is located on the ground floor of the Avantgarde Office Building, has an area of about 72 square meters.
“We turned our attention to Boulevard Magheru because it is part of the central area, considered more hip and cool, where many artists come and especially coffee lovers. Also, the second location, open on the Avantgarde Office Building, is positioned in an office area with customers looking for high-quality coffee and food, “says co-founder Marcelus Suciu, Narcoffee Roasters.
“We strongly believe that the two new locations are complementing the needs of potential customers as efficiently as possible” says Marcelus Suciu, co-founder of Narcoffee Roasters.
According to estimates of the company’s representatives, the investment of about 150,000 euros in the two newly opened locations in Bucharest will be recovered in approximately 30 months after the opening. They also predict over 34,000 customers in the first six months of activity for both locations, a figure they intend to double by one year after the opening of the two cafes.
With these two new openings, the number of Narcoffee Roasters units in the capital reached three locations. At the business level , the company’s representatives estimate that by the end of May 2019, these locations will generate about 55% of the turnover, given that the first location in Bucharest, inaugurated a year ago at the Afi Cotroceni shopping center has seen a positive path. So, both sales and customer numbers have tripled, currently reaching an average of 150 customers a day.