The Black Friday campaign at Fashion Days, one of Europe’s biggest fashion retailers, will be launched on Thursday, November 15, around 19:00. The retailer has 50% more stock than last year, and more than 1.5 million clothing, footwear, accessories, cosmetics or home & deco, with discounts of up to 90%.
“Black Friday increases from edition to edition and we with him. In the 36 hours dedicated to the Black Friday campaign, we expect to sell as much as we sell in a month, or about 35 million lei, from 24 million in 2017. Our orders will have a 65% share. By Wednesday, November 21, we want to deliver 70% of the orders, “says Robert Berza, Fashion Days General Manager. The retailer extended the options of delivery and return services throughout the year, providing customers with unique facilities on the fashion market in Romania.
“For the first time in this Black Friday, customers will be able to return any order to the post offices throughout the country and eMAG showrooms – where they will receive their money on the spot,” Berza said. This year, the launch of Black Friday cuts will be announced on the evening of November 15 in Fashion Days, where customers can start shopping early. Shortly, the entire offer will be available on fashiondays.ro.
Just like in previous editions, Fashion Days will give fashion enthusiasts new brands such as Coach, Kate Spade, Dhamont, Dr. Martens, Koton. They join one of the most extensive portfolios in Romania, with over 400 brands such as Nike, Guess, Fossil, Desigual, Puma, Esprit, Geox, Diesel, Pepe Jeans, Tissot, Trespass, Levi’s, Napapijri, US Polo, Michael Kors, Love Moschino, Emporio Armani. The consumption habits of Fashion Days Romania customers show that most prefer 22:00 to order the desired clothing items, which is why the event starts on the evening before and on 15 November.
“More than 60% of orders come from a mobile device a few hours before midnight. There are figures that show that the decision to start the cuts earlier is in line with our customers’ wishes and habits. We want them to feel as comfortable as they enjoy this event, expected by some of them, the whole year, “continues Robert Berza. Fashion Days recommends for a Black Friday as pleasant as possible to download the Fashion Days application early and create an account, then add the desired products to the Wishlist or directly to the shopping cart. The retailer also recommends saving one-click pay card data (all information is kept secure, payments made through authorized processors), push push activation (to be the first to learn about Black Friday start), and one of the delivery options: courier, showroom, post office, “when you want it”.