Alexandrion Group opened its first Alexandrion Spirits and Wines store in Ploieşti on November 16th. The event was an opportunity for customers to interact with the group’s portfolio, try products and learn with the help of experts present how to incorporate them into mixes. The opening marked the expansion of the group on the retail market and is one of the first steps taken to increase the presence in the industry.
“We decided to enter the retatile segment by opening the first premium boutique Alexandrion Spirits & Wines in Ploiesti. The decision was obvious to start this exercise in Prahova County, in Ploieşti, simply because we have always called Ploieşti as the “house” Alexandrion Group. The decision to open this store came naturally after years of growth, years in which we have assumed the role of leaders in the Romanian market, from the desire to understand and respond better to the needs of consumers and the market. In this premium boutique, customers will find the whole range of products bottled and distributed in Romania by Alexandrion Group, both on the category of spirits as well as in the category of wines and sparkling wines,” said Răzvan Vasile, CEO of Alexandrion Trading.
The launch brought together both industry experts, press people, representatives of Alexandrion Group, partners, as well as representatives of the Prahova Chamber of Commerce and Industry and representatives of local authorities.
The opening of the Alexandrion Spirits and Wines boutique was an interactive event in which the guests were introduced to the Alexandrion Group universe, and they can finally go with the products at a special price. These offers will be valid throughout November and December, in time for those who want to make their winter stocks for the coming festivals. The shop will offer from Romanian sparkling wines, such as Vinars Brâncoveanu, Alexandrion 7 *, Alexandrion 100, Kreskova, Glenfiddich, 12YO, Zolmyr Mere, Isarescu Cramposie, Millesimato, Saber Elyzia Caisata Premium.