by Anda Ene
Laura Rotileanu is an entrepreneur as she started a travel agency when she was only 25 year old. She is also a beauty seeker and a beauty creator and 6 years ago, she started to design and soon after she launched her jewelry brand: Laura8. Her collection is a symphony of pearls, crystals, lace, cashmere and silk that appeals to fashionable women of all ages and from all over the world, who have something to say and who wish to stand out and be remembered.
- Laura you’ve created an exclusive brand, your jewels are worn by many celebrities in Romania, and a lot of women are dreaming about having at least one of your statement pieces. How did you come to build such an adored brand?
Right from the start, I was lucky enough to be surrounded by wonderful ladies who appreciated the statement that handmade jewelry can make. Each Laura8 piece is designed in a versatile, sophisticated and empowering manner, and I think, aside from the design related aspect, these are the attributes that really resonated with our audience and made the brand grow over the years.
- Where do you find inspiration for your collection and what are your preferred materials and gem stones to work with?
My inspiration comes from culture, nature, music… I am also inspired by beautiful women. I create having them in mind, and with every new collection I try to reply to their needs, by making items that are very high-quality, timeless and versatile. This is why I choose to work only with precious fabrics such as Chantilly lace, silk, pearls and crystals.
- How many hours are necessary, in average, to create one of your pieces?
Each Laura8 jewelry is 100% handmade in our Bucharest atelier and it can take up to 10 – 12 hours to make, depending on the complexity of the item.
- I’ve noticed that when a woman buys a piece of Laura 8 jewelry, she often becomes addicted and wants to have more. What are the attributes of your products that make them so desirable? How do you keep your clients always wanting for more?
It’s true, most of our clients have their own mini-collection of Laura8 items!
The first time, you buy it as a statement piece. It is only after that you discover the beautifying effect of our jewelry, almost similar to make-up. Choosing the right shape, size and colour can enhance the most beautiful features and offer that extra glow. This is why I encourage all our customers to try on as many as they can, and discover which ones are the perfect style for them.
Last but not least, I think that the large array of styles and their versatile quality is always appealing to our clients, who wish to constantly update and upgrade their wardrobes with handmade designer pieces, which can be considered a fashionable investment.
- What do you love the most to wear from your collection and what outfit do you generally create around?
Of course I love all of them, but If I had to choose only one piece of Laura8 jewelry, it would probably be the Chandelier earrings, in all sizes (small, medium or large). They are both a statement piece and a versatile accessory, which you can wear from day to night, with a multitude of outfits, from more casual to office and elegant.
I would wear them with a crisp white shirt, jeans, and a pair of chic flats for daytime or stilettos for evening – the easiest way to make a quick transition from AM to PM.
- Laura, beside your exquisite taste in jewelry design, you have the talent to create an atmosphere of elegance and beauty around you. Do you have a secret that you can share with us?
My secret is that I love life and everything it has to offer. I always stay curious and like to learn new things, and I think that in this way I remain open to living beautiful experiences, meeting inspiring people and discovering fascinating stories. And I hope I will be like this until I am 100 years old!
- If you were a foreigner visiting Romania or an expat who is just about to leave after a few years’ of living here, what are the 3 objects would you choose to take it with you?
I would definitely take with me a handmade traditional blouse, a few Romanian recipes (sarmale, zacusca…) and a CD with Romanian music from the 80s.