miababy.ro®, the first online start-up dedicated exclusively to parents of children aged between 0 and 3 years old, records an average of 50 orders per day, four months after launch. The platform has over 7,000 unique visitors per day, 93% of whom browse on mobile devices. LEI 4,200 is the largest order placed on miababy.ro to date. It was placed from a mobile device and delivered to Craiova.

Miababy® portfolio includes European brands with tradition, certified according to EU standards, made of organic and natural materials. The best-selling products are clothing, WOW products, including the Aqua Scale 3-in-1 digital baby bath, the mamaRoo infant seat and the Brother Max 6-in-1 projection thermometer, interactive toys and construction cubes.

The online platform has an efficient customer service department developed in order to provide additional product information and to ensure fast and safe delivery of the orders. Miababy.ro offers free shipping for any order throughout November.

“We are glad that more and more Romanians have chosen to be part of the miababy.ro community by creating an account to receive personalized data and advice on the best solutions for their children. The premises to make a very well-optimized mobile site turned out well. Both visitors and customers appreciate the ease of browsing as well as placing orders directly from mobile phones. The high speed of the Internet in Romania as well as the Romanians’ high appetite for new technologies helped us,” said Mia Karimzadeh, general manager of miababy.ro®.


The online platform offers customized experiences to each customer, taking into account the development stage of children. miababy.ro® also includes a section dedicated to those who are looking for gifts for children aged between 0 and 3 years old, depending on the event they will attend, for example the first visit, baptism, birthday, Santa Nicholas or Christmas.

“Smartphones have become a kind of a personal counselor for mothers. Young mothers spend more and more time online, shop online, join communities to learn essential information about child’s growth and development. That’s why we tried to provide this support with the best quality data through the special Infinity section, “Mia Karimzadeh explained.

Miababy.ro invested over EUR 500,000 in the development of the online platform, of IT systems, the development of the customization concept and online implementation, its own warehouse, ERP systems and retailer stocks. Miababy.ro reaches break-even point in three years.

The online store miababy.ro® is structured in categories such as clothing, footwear, care, toys, travel systems and wow products, carefully selected products to support all customers in the process of raising the baby.

Miababy® is an online store created for future moms and parents of children aged between 0 and 3 years old, as well as any person looking for gifts for children in this age group. Compared to other stores offering a similar range of products, Miababy® creates a customized experience for its customers, provides innovative products and relevant information to the harmonious development of children.

Based on the child’s age and the parents’ previous experiences and purchases, Miababy® informs its customers when the first steps or first tooth of their child approaches or when it is time to change their diet, allowing the parents to really enjoy every moment.

In the Infinity section, parents can access content and recommendations for each week of the baby’s life, as well as relevant information to the last six months of maternity.

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