L’Oréal Group has appointed Vanya Panayotova as Country General Manager of L’Oreal Romania from January 2019. The transition period will be provided by Javier Labarta, who has extensive roles General Manager at L’Oréal, as Interim Director. 

Vanya Panayotova has extensive experience on the Romanian market, where she held two different positions in the past: General Manager of Orbico Romania and Market Strategy & Planning Sector Manager at Procter & Gamble. Vanya has a 20 years experience in the FMCG sector, working in companies such as Procter & Gamble and Mondelez International, where he held positions in Eastern Europe and Africa & the Middle East. In 2017, Vanya returned to Romania as General Manager of Orbico, a top distribution company operating in 19 markets. During this period, Vanya succeeded in doubling the company’s business in Romania and integrating the local subsidiary into the Group’s standards.

“I am honored to join L’Oréal Romania as Country General Manager and I am really impressed by the company’s successes on a very demanding and competitive market. I am excited to be part of such a passionate, open and innovative team and are eager to contribute to the company’s mission of delivering beauty to everyone,” said Vanya Panayotova, Country General Manager L’Oréal Romania.

Over the last six and a half years, L’Oréal’s business in Romania was led by Gilles Antoine, promoted in July as Country Manager for operations in South Africa.

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