iSTYLE, the largest Apple Premium Reseller network in Central and Eastern Europe, just launched Apple’s newest and most innovative products to date. Starting with September 28th, products will be available in stores and online on for all Romanian Apple fans.

The two new iPhone models, namely the iPhone Xs and iPhone Xs Max, flaunt an exclusive design, merging precision-machined, stainless steel bands and the most durable glass ever in a smartphone, with 3 color options: Silver, Gold and Space Gray. The 5.8” and 6.5” Super-Retina displays cover the front part of the device and deliver the most accurate colors in the industry, HDR, and true blacks. Not to mention that the iPhone Xs Max has the largest display ever on an iPhone. The A12 Bionic chip with next-generation Neural Engine offers support for amazing augmented reality experiences. Facial authentication through Face ID is now faster and even more secure, and the revolutionary dual-camera system comes with an enhanced bokeh effect in Portrait Mode. The iPhone Xs and the Xs Max are everything you love about the iPhone taken to the extreme.

Apple Watch Series 4 has been completely redesigned and re-engineered to help you stay even more active, healthy, and connected. Sporting the largest Apple Watch display yet, 30% larger than its predecessor, the new smartwatch is available in two sizes: 40 and 44 mm. This device can become a real guardian angel thanks to its new heart rate monitoring sensor, its fall detection and S.O.S. functions. Good news for sports enthusiasts as well. Apple Watch 4 detects automatically when the user begins or finishes a training session, and it offers support for new types of workouts such as yoga and hiking. There are more advanced features available for runners like cadence and pace alerts. Simply put, Apple Watch Series 4 helps you control everything from your wrist, whether you want to chat with your friends using the Walkie-Talkie feature or you want to challenge your friends to a one-on-one competition.

„In 2018, iSTYLE is privileged to offer its Romanian clients the newest Apple experience. Romania was included this year as well in the same delivery wave as the Czech Republic and Hungary. Apple products are popular on the local market and we expect this fact to be mirrored by iSTYLE’s sales. Considering the fact that we have a loyal fanbase who loves the design and reliability of Apple products, we estimate that all products assigned to our country will be sold within the first 48 hours.”,  announced Valeriu Ion, General Manager iSTYLE Romania and Bulgaria.

iSTYLE expects an increase in interest for the Apple Watch Series 4, a product on its way to the top on the Romanian market. At this time, iSTYLE is selling one Apple Watch for every two iPhones sold.

„Starting with 2014, the Romanian market registered a spectacular increase compared to other neighboring countries. It is currently the second biggest market, after the Czech Republic, for iSTYLE. Right now, we are focusing on stabilization, whilst maintaining a steady growth rate each year. Aside from our loyal customers, die-hard Apple fans who always want access to the newest technologies available, we are attracting new customers, which translates into a steady growth for our business. We strive to be as close as possible to our clients, and to bring an added value to everything we do by developing the services available to all our clients, including our B2B customers.”,  explained Valeriu Ion, General Manager iSTYLE Romania and Bulgaria.

In 2017, iSTYLE Retail Romania had a turnover of approximately 34 million euros. This means 2017’s turnover is double compared to the numbers registered in 2015.


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