Nordic Food, a food distribution company, strengthens its position on the canned fish segment by entering into a partnership with Thai Union, one of the world’s leading fish and seafood producers.
Through this partnership, Nordic Food will be distributing John West brand products in the portfolio of the Thai Union Group in 2010. Founded in 1857 in the UK, John West is one of the world’s largest fish canning producers, with innovative ideas, concern for product taste and quality, healthy recipes, canned, ready-to-eat.
In the first stage, Nordic Food will distribute a selection of 35 John West products such as canned tuna, salmon and salmon infusions, and light lunch snacks, ideal for those who do not want to compromise when they want to eat tasty, fast and healthy.
Nordic Food, one of the largest companies in the field of premium food distribution, strengthens its position on the canned fish segment by concluding a partnership with Thai Union, one of the world’s leading fish and seafood producers. Thailand’s Thai Union Group is a leader in tuna production, with 18% of world production, while operating worldwide through its integrated production, distribution and research network.
John West is the first to place on the market canned no-drain tuna before consumption, steam-cooked macaroni, grilled sardines, or infusions combining tuna or salmon with various spices (basil, chili, lemon), in lids that can be closed after opening. Specializing in innovation, John West has put into practice simple, healthy and appetizing recipes, ready-to-eat, canned.
“We are proud that Nordic Food has the opportunity to launch and develop the John West brand in Romania. It is a challenge for us because the market segment is crowded, but we trust the quality of John West products and we believe we can develop it so that Romanians can include it in their food choices. We also believe that John West responds very well to rigorous consumers, careful about what they choose from the shelf, concerned about a healthy lifestyle” explained Ciprian Moldoveanu, general manager of Nordic Food.
At the same time, the portfolio includes a variety of canned seafood (shells, mussels, calamari), recommended both for immediate consumption and for associations in recipes.
John West products will be found in all major stores in Romania (supermarkets and hypermarkets) by the end of the year, with the distribution going up in the next two years.