JYSK Romania has launched its collection of Christmas accessories and decorations in the presence of more than 100 guests, in a hygge atmosphere specific to the Scandinavian holidays. In a relaxed setting, which recreated a furnished and furnished northern style house with Scandinavian Christmas decorations, the guests entered the Winter Holiday atmosphere.
The JYSK winter collection is inspired by the spirit of “hygge” (the Danish word for comfort) and is structured according to two trends: a sleek and modern style called bright Christmas with glitter, stars and lights, to which Christmas red, Scandinavian, with fir, embroidery and goblins. The prices of objects vary between 5 lei and 300 lei, and they are available in stores in November.
The new collection includes 150 items, including vases, globes, candlesticks, star pillows, Santa Claus, interior and exterior lights, decorations and figurines. In addition, Nordic Mood is also included in this collection, so “hygge” fans will also have pillows, blankets, tablecloths and mats.
“We want the Romanians to enjoy a” hygge “Christmas and make them available the necessary ingredients in the form of a unitary one. We also want to inspire them to combine decorations, textiles, lighting fixtures and special holiday accessories to create an intimate and personalized decoration with a relaxed and inviting atmosphere,“ said Alex Bratu, Country Manager of JYSK Romania and Bulgaria.
The new collection of the European Furniture and Decorating Retailer JYSK Romania, part of the Nordic JYSK Nordic Group, contains objects ranging from 5 to 300 lei. They are available in stores from November, and every Thursday customers have promotional campaigns for a specific product category.
At the same time, and with regard to the new collection, JYSK continues to practice discounts. Every week, as of Thursday, the customers benefit from promotional campaigns for various collection products. Discounts vary between 20 and 50%. The first campaign, launched on November 15, focuses on indoor and outdoor lighting.