Sphera Franchise Group, the main food service group in Romania, announces the opening of the fourth Taco Bell restaurant, located in AFI Cotroceni, in Bucharest. The new unit is the result of an investment of about 450,000 euros, and the first day is a holiday occasion with fans, which are expected with surprises.

Taco Bell, the newest brand in the Sphera Franchise Group portfolio, was launched on the Romanian market in November last year, giving fans original Mexican inspirational products. Meanwhile, the brand expanded its local presence through units placed in the main shopping centers in Bucharest. With an investment of around 450,000 euros, the new AFI Cotroceni restaurant has a 245 sqm area (interior and terrace) in the food court area on the ground floor of the mall.

The unit follows the design of Global Explorer, an original international Taco Bell format with open kitchen that allows every customer to see how its command is prepared, unlimited WiFi access and USB sockets to charge mobile devices. The restaurant has a capacity of 98 seats with Hub Tables or Low Couch Seating tables, giving fans the ideal space for a unique experience, according to the brand philosophy: “Live Más”.

“The decision to continue expanding the brand in Bucharest was natural: considering the large number of consumers in the capital, it is, without a doubt, still a place to grow here. In addition, even from the launch, fans have demanded that Taco Bell also come to AFI Cotroceni, a favorite mall by many, due to the wide variety of commercial and entertainment options. We are therefore looking forward to offering them the ” Live M á s” experience that is going to arrive very soon in other cities in the country where preparations are on the last hundred meters,” said Mark Hilton, CEO of Sphera Group.


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