1. Please tell us about who you are and what you do.
Hi, I am Silvia Enculescu, I am an entrepreneur, fashion consultant, artisan and business woman.
My company Silvia Fashion and Style makes clothes made on measure like dresses, gowns, costumes, with measurements and fittings at the client’s home, alterations, transformations and everything that one needs for improving their wardrobe. I like to call myself a “clothes doctor”, as I am helping people solve their needs regarding clothing. I am proud and happy to say that I gathered a quite nice community around me, people that started by being clients and becoming friends, busy entrepreneurs, spouses of diplomats, working or staying home moms, Romanians and expats, all nice ladies who I connected with at a much higher lever.
2. Share your backstory with us. How did your business or organization come about and what was it that switched you on to this area in the first place?
I remember back when I was a little girl I used to draw hundreds of sketches of silhouettes dressed up in all kind of skirts and dresses, and then colored them with different colors and patterns to make them fashionable. Then I left my passion behind, studying and graduating Polytechnic University of Bucharest, trying to begin what I thought at that time it was a serious career. But the call of passion was stronger, so after working in several small companies, I decided to start my own fashion company. It’s been 9 years from that moment and I can’t be happier ever since, for doing what I love every day.
3. What do you think or hope the future has in store for you and your business? Where do you see yourself or your organization five years from now?
My business is growing so I am planning to make some changes regarding the workshop, we are working on opening a new location in the City center. Also I would like to expand my community in other big cities in Romania like Brasov or Constanta, I am sure there are lots of ladies that I would like to meet up with.
Also I have a new project with textile dolls dressed in traditional Romanian costumes which I am planning to market starting winter 2020.
4. How has lockdown been for you and for your business and what have you done that has helped you personally and professionally?
Lockdown was…different, to say at least. It was a time of reflection, of turning towards inside of yourself, of changing perspective and priorities, that made me think about the world as a whole and its direction, more than as individuals. It was a time of adaptation and flexibility, realizing that in life (and in business) you need to be flexible, because the world is changing around us and we need to change with it.
Professionally I took a break from doing fittings which of course would assume being physically close to the other person and I adapted as I went by starting facial masks and medical equipment production, with all the safety measurements inquired. I even received a small donation from a lovely lady who I work with, which I doubled and so I could donate more than 200 masks to the people in need.
5. What’s your take on Bucharest and Romania. What are the highs and the lows in your opinion?
I believe we still need to fix what communism broke, from values, trust in people, education to empathy and civic sense and too many Romanians are still lacking confidence. In the last few years though things as I see them are beginning to straighten up, little by little. We are still far from where we would like to be, but we are getting there. My Romania is full of bright, smart and talented people and I believe that only together we can push and go forward.
6. What is your must do/must visit/favorite thing to do or show off to visitors here in Bucharest and Romania at large?
Romania has lots of beautiful things to show to her visitors, but my number one recommendation is the Danube Delta which I deeply love, with its outstanding landscapes. People visiting Romania should definitely go birdwatching on the Delta channels, see the breathtaking wild horses in Letea and try our very best fish soup made by the locals. It’s a unique experience and I highly recommend it.
7. What is your number 1 recommendation now for a book/film/series/app/ or gadget?
I am currently reading an exciting book about the Russian prince Karenin and his life after the tragic death of his famous mother Anna, known from the great story of Tolstoi. I find it a very engaging and pleasant reading and I can’t wait for my almost daily routine to see what happens next.
8. If you could eat in any restaurant in all of Romania and have dinner with anyone in the world (not a husband/wife/relative) which restaurant would that be and with which person?
I would definitely drive to Transalpina at a sheepfold eating a fresh “mamaliga” made in a big cauldron with cabbage rolls or even my precious “bulz” accompanied by a bunch of friends.
9. Sum up your business in one sentence, what it is and why should people engage with it.
Wonderful clothes for wonderful people.
10. Describe your Romania in one word.