Cinemax, a new cinema chain enters Romania

Cinemax, the largest multiplex cinema chain in Slovakia, enters the Romanian market and will open cinemas in Veranda Mall in Bucharest and AFI Braşov, a 4 million-euro investment. Launched in 2006, Cinemax has a network of 13 multiplex cinemas in 12 Slovak towns, totaling 65 screens and over 11,000 seats.

“We are pleased to announce Cinemax’s entry to the Romanian market. The new multiplexes will open in the early 2019 with state-of-the-art technology and will provide a new experience for customers, giving them extra space between armchairs and VIP salons. With regard to investments, we look at about 4 million euros in both locations. These locations are a first step towards the development of our brand in Romania, where we will expand our network and we will seek to grow as much market share as possible”, says Michal Drobny, General Manager.

Cinemax and its affiliated company for cinematic advertising in Slovakia are owned by Continental Film, a privately owned family business that was set up in 1997. Both cinemas will have a total area of ​​5,300 square meters, a capacity of over 2,000 seats and 24 screens in total.

Continental Film is a private company and family business founded in 1997. The company is currently one of the largest film distributors in Slovakia. The company includes Cinemax, Slovakia’s largest cinemas company, and Continental Media, the Cinemax cinemas sales division. The total EBITDA reached € 5.5 million in 2017, and in 2018 it is estimated that EBITDA will reach over € 6.5 million.

And the Austrian cinema chain Cineplexx, which has expanded strongly in recent years, especially in the Balkans, announced to enter Romania in Shopping City Satu Mare, developed by NEPI Rockcastle and planned for inauguration at the end of this year year. In Romania, the largest cinema operator is Cinema City, controlled by the British chain Cineworld.

The largest cinematographic markets in Romania are Bucharest (4,944,978 spectators in 2017), Cluj-Napoca (918,022), Constanta (824,477) and Timisoara (802,416), which concentrate 54% of the demand. At the end of last year, 41 shopping centers in Romania had a multiplex cinema, the average number of projection rooms being 7.8.

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