Digital disruption, the Debt Age and the human brain

 Burning topics of life, for a time that is ahead of us

‘Cyberchondria” also referred to as “Morbus Google” is the medical condition caused by using the world’s most widely used search engine. “The neurobiology of knowledge clarifies how medical conditions, such as Morbus Google, can arise from ignorance about the workings of our own brain. Brains do not download information, but construct knowledge, which is used to access information. There is no such thing as knowledge on demand. Without knowledge, information cannot be accessed. A brain without knowledge is like a very weak muscle”, says professor dr. Manfred Spitzer, German psychiatrist, psychologist, neuroscientist, and one of the main speakers in 2018 Mazars Forum, on May 10th in Bucharest.

How can we confine the adverse effects of technology? According to Dino Ebneter, Mazars Romania Country Managing Partner: “New technologies are so significant, that they captured all areas of our life. The consequences may seem irreversible. This is why, at this year’s Mazars Forum edition we have invited two remarkable – and unconventional – guest speakers: professor dr. Manfred Spitzer and Tomáš Sedláček, Czech economist and Chief Macroeconomic Strategist at ČSOB, author of best-seller “Economics of Good and Evil” – to discuss the impact digitalisation has on individuals, society and economy.”

“Our work is much more than Audit, Advisory, Tax and Accounting. We address our clients’ challenges as our own, and are diligent about how our work may affect the communities. Hence, we put the spotlight on burning topics of life, career and business impacting us all. The Mazars Forum opens questions to a time that is ahead of us; it allows specialists and leaders to have a platform for debate among peers.” explains Dino Ebneter.

The Forum on May 10th opens the stage for topics that reflect the reality we are living in, such as robotisation and virtualization. It intends to help enhance the awareness for the mega-trends that will shape our future. The debates, structured in three panels, will capitalise on social repercussions and behaviors related to the most powerful tool mankind possesses: the human brain, and its transformation under the influence of technology.



“Quite a few people refer to their computer’s hard drive as their “external brain”, and to their brain as their “internal hard drive”. Humans in their own often-heard terms, no longer perceive, think, and feel but rather “process information”, just like computers do, and produce behavioural “output” given some perceptual “input” and some “internal states”, says prof. dr. Manfred Spitzer.

At a social and economic level, we are living in an age defined by contrast and paradox. As Tomáš Sedláček says, “Perhaps our era will go down in history as the Debt Age. In recent decades, our debt has risen not out of shortage, but out of surplus, excessiveness. Our society is not suffering from famine, but it must solve another problem – how to host a meal for someone who is full?”

Mazars, a modern company bringing together smart growth, high concentration of knowledge, sustainability and agility, recognizes the impact of digital technologies on every aspect of the human life: genesis, education, labour, economics, security and governance. “This is an international event happening in Bucharest,” says Ebneter, “to be attended by top international and local thinkers, IT and media specialists, researchers and business representatives. As a group, we are permanently taking steps towards transformation. One of the latest ones is the acquisition of the French prescriptive data analytics start-up Zettafox, a strategic acquisition for the internal transformation of the business. This complements the open innovation and start-up incubator programs the group has offered for the past several years.”

Mazars is an international, integrated and independent organization, specializing in audit, accountancy, advisory, tax and legal services. As of 2018, it operates throughout the 86 countries that make up its integrated partnership. Mazars draws upon the expertise of 20,000 women and men led by more than 950 partners, assisting clients of all sizes, from SMEs to mid-caps and global players, as well as start-ups and public organizations, at every stage of their development.

In Romania, Mazars has more than 20 years of experience in audit, tax, accounting & payroll and advisory services, being active on the market since 1995. The local team comprises more than 170 professionals.

Mazars Forum, launched in 2014, is an original concept that brings together CEOs and finance executives from the largest multinational corporations, business associations and local entrepreneurs, to exchange and contribute to dynamic and inspiring conversations about essential aspects of the economic environment, business environment, career and life.


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