Farmec, the most important Romanian cosmetics producer, opens a new Gerovital store in Cluj-Napoca, the second center inaugurated this year. The local cosmetics leader goes ahead with the strategic expansion of Gerovital’s national network of stores, currently counting 15 units on national level.
The new Gerovital store in Cluj-Napoca is located in Iulius Mall Shopping Center, at the 1st floor, on no. 53B Alexandru Vaida Voevod Street.
“We are very pleased to inaugurate a new Gerovital store in Cluj-Napoca, the city where, 129 years ago, the history of Farmec began, the city where we wrote the first chapter of Gerovital’s impressive story of over half a century. With this inauguration, we want to reward the trust and support people of Cluj have granted us throughout this time, offering them immediate access to the wide range of Gerovital and Aslavital products, including the newly launched lines Gerovital Beauty and Gerovital Luxury. Furthermore, we will be constantly prepare for them surprises, special promotions, and free make-up demonstrations, the first of which took place at the opening of the new store. It is an inaugural model that we want to follow in the next store openings during this year”, said Mircea Turdean, Farmec General Manager.
Gerovital’s second center in Cluj-Napoca has a surface area of 51 sq. meters and was designed according to the concept of Gerovital’s network of brand stores “The Beauty Doctor”.
On the occasion of the Gerovital’s center inauguration, all customers will benefit from a 20% discount on the purchase of any product from the Gerovital Beauty range, offer valid until the 15th of August.
More than that, all Cluj residents will be welcomed at the Gerovital store with all sorts of novelties, special offers, promotions, as well as other new benefits, including free make-up sessions and skin diagnostic tests, available only in the Cluj-based producer’s brand stores. The first make-up demonstration was organized at the inauguration of the new center.
Based on the results of the skin diagnostic tests, Gerovital’s Beauty Consultants will be able to provide customized treatment schemes and specialized recommendations for all store’s visitors.