If you’re looking for love, Facebook Dating is on the way (Demo)

Facebook employees are testing the company’s new dating feature which is set to rival the likes of Tinder — but with a rather different style, according to news.com.au.

With everything Facebook knows about its users, it makes perfect sense for them to play Cupid.

The company knows where you live, what you look like, what your interests are, everyone you socialise with and much more. So in many ways it makes sense that the social media giant would eventually move in the direction of offering a matchmaking service.

Facebook announced its new dating product back in May at its F8 conference, causing shares in Tinder’s parent company to drop by 20 per cent following the announcement.

At the time, Facebook CEO Mark Zuckerberg said the dating feature wouldn’t suggest matches between friends, but would show which other single people were attending events near the user.

Instead of being a stand-alone app to directly compete with Tinder like many predicted, Facebook’s foray into offering a dating service will be an added feature to appear alongside other Facebook categories like Marketplace.

If you opt in to Facebook Dating you’ll be able to browse potential matches based on all the info Facebook knows about you.

Once you activate it, only other people who have also turned it on will be able to see you in the pool of potential partners and anything that goes in inside Dating won’t be shared on your news feed so you can go about firing off your best pick-up lines without fear.

The service is currently being used by Facebook employees who are testing a beta version of the app — something known in Silicon Valley parlance as dogfooding wherein employees road-test new products before they enter the wild.

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