NETOPIA Payments, the electronic payment processor, broke over 6.5 million digital transactions in the first six months of 2018, up 45% over the same period last year.
The total value of the transactions processed by the company over the period exceeded EUR 171.4 million, up 30% compared to the first half of 2017.
According to company-centered data, out of the total digital payments in the first six months, almost 3.6 million were online transactions made with the card, up 46.25% over the same period last year. The average amount of a payment dropped by about 10% over last year, from 51 to 45 euros. Also, two-thirds of customers made more than one payment within the specified timeframe.
In the first half of the year, payments on mobile devices increased by 15%, accounting for the same percentage as desktop payments, respectively 50%. Those who transacted using an Android-powered mobile device were 2.2 times more than iOS users. On the other hand, desktop users paid Windows 15 times more than those who used macOS.
” Half of the payments made in the first half of the year were made on mobile devices, a sign that the payment process has become a simple and handy thing for NETOPIA Payments users. More and more Romanians choose to use electronic payments for daily transactions , “said Antonio Eram, CEO and founder of NETOPIA Payments.
According to NETOPIA Payments, 40% of all transactions were made by people aged 25 to 34, followed by those aged 35 to 44 (26%) and young people aged 18-24 (12) %). Payment preferences are very dependent on the age of buyers, so those under the age of 24 prefer to pay around lunch (12-13 PM), while the most active segment (25-34 years) preferred the hours before lunch, between 10 AM – 12 PM. Payments were made mainly by men (62%), while women had a share of 38%.
In terms of the top of the counties that generated most of the transactions, Bucharest ranks 42% of the total, followed by Cluj, 12%, Timis (6%), Iasi (5%), Brasov (4% ) and Sibiu (3%). At the opposite end, the counties with the lowest number of transactions in the first six months of the year are Vaslui and Mehedinţi, with a weight of 0.2% of the total.