New Spa Center at Crowne Plaza Bucharest (Demo)

The renovation of the new Spa Center at Crowne Plaza Bucharest was completed within 6 months, involving a budget of over 2 million Euro, and is presented to the public under the name of “Essenza – Pure Wellness. The Pathway to Equilibrium.”

Announcing in April 20 years on the Bucharest hotel market under the international affiliation OF “Crowne Plaza”, the four-star hotel in Poligrafiei Blvd. has undergone several series of renovations and investments, the latest being held last year and aiming to expand the largest event room (Crown Ballroom) and the renovation of the SPA center.

As a result of a massive investment in this quiet and calm haven, Essenza – Pure Wellness brings to life a premiere on the hotel market in Romania: float therapy based on the full immersion in salty water. This type of relaxation complements the release of stress with deep meditation and the feeling of imponderability. The center also features the highest level of design and functionality for the indoor swimming pool, wet sauna, dry sauna, the experience of an authentic hammam, ice room, outdoor jacuzzi, fitness center, waterbeds for relaxation, but also a room dedicated to yoga, pilates, chi-gong or dance classes.

The style in which the entire SPA center was conceived respects the principles of a balanced life, flooded with light and natural essences. The center extends on three levels (ground floor, mezzanine and first floor) and has nearly 1,000 m² of natural stone, ceramic, copper, leather, wood, glass. There is also a boutique center where guests can buy cosmetics to complete their wellness experience here.

The SPA center is already open to Crowne Plaza guests and to all those outside the hotel who want to try out its spectacular facilities. Essenza – Pure Wellness will work in partnership with top-level therapists to offer unprecedented experiences to all who pass its threshold.

Any details about Essenza – Pure Wellness membership packages can be obtained at [email protected] or by the phone 021 202 1030.

Ever since 2015 ANA Hotels is the first Romanian hospitality company based on turnover, confirming the vision of the company’s owner, that of the top quality of products and services. The group has in the portfolio Athenee Palace Hilton in Bucharest (in plan to start renovations this year) and Crowne Plaza Bucharest Hotel. In Poiana Brasov the group has two 4* hotels ( Sport and Bradul) and one  classified at 3* (Poiana), and in Eforie Nord,  Europa Hotel classified as 4*. The group also owns three wellness centers, the Sport Welness Spa in Poiana Brasov, Ana Aslan Health Spa in Eforie Nord and Essenza – Pure Wellness in Bucharest. In 2016, the company’s turnover rose to 31.5 million Eur, with an increase of 9.6% compared to 2015, and in the year 2017 it reported a total increase of 4.5%. Performance was doubled by a recognition of the quality of ANA Hotels services through the numerous awards received by the affiliated hotels in the latest editions of the Top Hotel Awards, the most prestigious Romanian competition in the hospitality industry.

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