World Class, the largest health and fitness network in Romania, opens a new club in Expo Business Park Bucharest and brings the #BeHealthy concept closer to the Romanians through a strategic expansion plan.
The upward trend in health and fitness industry, on a continent that is strongly dominated by the West in terms of health, wellness and fitness development, shows that Eastern Europe is on the right track and solutions emerging on the market have begun to harness their potential.
World Class Romania, the largest health and fitness network in the country, builds its expansion strategy based on the positive market dynamics, targeting by the end of 2018 more than 60.000 active subscribers in its 31 clubs, currently open at national level. In addition, two new clubs will be opened this fall in Bucharest, World Class AfiTech and World Class Veranda, and another one, next year, in Cluj – World Class Record Park.
For 2019, World Class announces the opening of its 35th health & fitness club, World Class Expo Park, in a new office campus which will open in the second half of 2019 on the Bulevardul Expoziţiei, Bucharest. The location has been strategically chosen to be closer to a large number of Romanians who either work or live in the area, aiming to turn World Class into the third most important place in their lives, after home and work. The club will be in the Bronze category, will cover a generous area of 1,480 square meters and will include a functional training area, an aerobics studio, a cycling studio and group fitness classes. The club will be equipped with the latest and best performing fitness equipment and will comprise a strong team of dedicated instructors and personal trainers.
With this new opening, World Class covers an area where it does not have a strong presence and comes closer to Romanians, to empower the #BeHealthy Movement and give everyone the opportunity to enjoy the benefits of an active life. Launched at the #BeHealthy Festival powered by World Class, the #BeHealthy Movement aims to create a strong community around an active and healthy life.
“In line with our strategy to expand our network in high traffic areas close to Romanians home and workplace, making health and fitness more available, we have signed a new location at Expo Business Park. It is a new step into our mission to educate, inspire and influence Romania’s to a healthy lifestyle by opening new centers in urban areas, developing original and accessible training programs and educating through our health and fitness experts in our centers. We are passionate about providing the highest quality of health and fitness services and also to set new health and fitness trends and grow a strong community around the #BeHealthy movement for more movement”, said Kent Orrgren CEO World Class Romania.
The 35th Club of the World Class health & fitness network becomes a new opportunity to be closer to more and more Romanians and attract them to the health benefits of an active lifestyle.
“World Class Romania will be an excellent partner for us at our newest project, Expo Business Park. There will be numerous multinational tenants in the 38.000 m2 leasable area – probably close to 3.000 people – who will find all they need for a satisfying work experience and who will also be able to continue their healthy lifestyle in the same location in a modern and professionally-run fitness centre”, said Robert Neale CEO of Portland Trust.